Effective Sales Battlecards to Close More Business
Sales and Marketing teams have a consistent disconnect when it comes to competitive battlecards. The data, format, findability and usability are always in question. Get your teams moving in the same direction and having spot on Sales conversations by implementing the right battlecard template in the right place.
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28%
of pipeline deals are lost to competitors, killing momentum
37%
of leaders don't provide battlecards to Sales
93%
of businesses see 20%+ win rates by using battlecards
Implementation is Easy
Typical sales battlecards from Marketing are Google Slides, buried deep in corporate folders, dense with information, and woefully out of date.
Why the radical departure in form?
01
INFORMATION PROBLEMS
Often there's too much "marketing fluff." Sales needs spot on talking points with evidence, not copy that feels like it's written for a brochure. Confident, conversational ammunition—not slogan repetition—helps close deals.
02
USABILITY & LAYOUT COMPLAINTS
Battlecards that are dense with information and don't mirror the call flow hurt rather than help. And if they're not linked in your CRM software or accessible by phone, they're not useful when they need to be.
03
CONTEXT & RELEVANCE GAPS
You might as well not do battlecards if you don't address distinct buyer needs by role and cover objection handling. Battlecards need to be aligned with both selling and product realities.
04
ADOPTION & WORKFLOW COMPLAINTS
Producing battlecards is just the first step. If they are hard to find, you don't do any training on them, or you don't create a way to collect regular feedback, they won't have the affect they should.
Built Through Experience
Our expert staff has been supporting hypergrowth sales teams for over 20 years. Leverage that experience for your business.
Chris Frank
San Diego, CA
"So many marketing teams stop at producing the lead. If you're not supporting your sales team further down the funnel in meaningful ways, your not giving your company the best chance at growth."
Sandi Green
Denver, CO
"Good battlecards are where product truth meets sales reality. If they don’t reflect how deals actually unfold, address real objections, and show up inside the seller’s workflow, they won’t change outcomes."
Erin Geiger
Austin, TX
"Battlecards help teams speak with one voice. When everyone’s aligned on value, competition, and objections, sales gets more efficient and more effective."
Get Help With Formatting & Research
Sometimes you want the assets you produce for your sales team to meet a very specific standard. Miracle Max Marketing can help. Whether you need to add a section, delete another, or even get beginning-to-end help researching and writing battlecards, we've got you covered.
Flatten Your Battlecard PDFs
Form field backgrounds and outlines can be annoying. Miracle Max can flatten the PDF and deliver a more polished final file—starting at $15 per battlecard.
Customize the Layout for Your Company
Templates can only take you so far. Miracle Max can add, take away and alter sections to meet your specific company needs—starting at $150 per file.
Get Battlecards as a Service
Sometimes you don't have the time or internal expertise to put your best foot forward with battlecards. Miracle Max can help with everything from internal and external research to final output and adoption.
Let us know what additional help you need after you download your battlecard template.
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Don't miss out on our exclusive early bird offer. Call us now for a huge saving of 30% off!